Jeremy Pressman

Jeremy is an Israeli venture capitalist and professional basketball player, a unique combination for leading a sports tech investment fund. With over seven years in venture, Jeremy has vast experience sourcing and conducting due diligence on technology deals with a specific focus on sports - including Replay Technologies (acquired by Intel ~$180m).

After a successful collegiate career at Yeshiva University where he was one of a dozen two- year captains in the school’s history, Jeremy chose to pursue his basketball career in Israel. Jeremy is a veteran of Israel’s Artzit basketball league having played six seasons on a number of teams in the Jerusalem and Tel Aviv areas.

Jeremy has connections with professional athletes and teams in a number of international leagues, including NBA, NFL, Euroleague, MLS, CBA, and many more.


Alexander Bente

Alex Bente co-founded leAD Sports, the world’s leading sports tech investment platform, and as part of this, he manages the ADvantage VC in his role as the principal.

In his more than four years investing in sports tech, Alex has been involved in sourcing, negotiating and supporting more than 30 global investments in the space. As a great-grandson of Adi Dassler, Alex created multiple other family businesses to preserve the legacy of his great-grandfather and brings a strong network in sports, business and investment to the fund and its portfolio companies.

Alex holds a Master’s degree in Accounting and Finance from the University of St. Gallen, one of Europe’s leading business schools, and is a former competitive tennis player.


Christoph Sonnen

Christoph is an entrepreneur and venture capital expert with a passion for early-stage startups and sports. In the last twenty years, he has founded, managed and sold several businesses, structured funds and innovation projects in the sports and entertainment industry.

Christoph lives in the Bahamas, where the idea of leAD Sports has its origins. Together with his long-time partners, the Adi Dassler Family Office, Christoph co-founded leAD, a global powerhouse for sports tech entrepreneurship and investments.

leAD is inspired by the grandchildren of Adi Dassler to further sports innovation and is composed of three elements: the leAD Sports Accelerator, the leAD Business Builder, and the ADvantage VC.

As leAD’s CEO and ADvantage’s Partner, Christoph has managed to combine his passion for sports and early-stage startups while shaping the future of sports.

Venture Partner

Michael Redd

Michael Redd has been building, developing and investing in tech-focused startups since he retired from the NBA in 2013. After twelve seasons as a professional basketball player, both in the NBA and the US Olympic team in 2008, Michael has continued a strong drive toward excellence in his focus on ventures off the court.

He has recently announced his involvement with ADvantage VC as a venture partner. The fund was designed to invest in 15 early-stage tech companies focused on sports, which include data analytics and athletic performance technology.

Michael is also involved in SnapChat’s Yellow incubator as a mentor and investor, and developing his own venture relationships with his firm 22 Ventures.

Venture Partner

Ahron Cohen

Ahron is an investor, business executive, civic leader, philanthropist, attorney, and board member whose career spans the fields of sports, entertainment, media, finance, hospitality and emerging technology.

Previously, Ahron led the Arizona Coyotes organization as its President, CEO and Alternate Governor. During his time with the Coyotes, the franchise posted several record-setting business results, including all-time highs in ticket sales, corporate sponsorships, premium seating, merchandise and food & beverage. The organization was widely recognized as a best-in-class franchise for fan experience, including a top 3 ranking in the NHL by J.D. Power & Associates for overall customer satisfaction results. Most importantly, Cohen set the tone for sports team philanthropy by leading the organization to donate a record-setting $3.5 million into the Arizona community during his final year as CEO.

He also created a mandate for all Coyotes employees to donate at least 15 hours each year towards community service. Ahron also championed empowering diverse perspectives in the organization by drastically increasing the number of females on the executive management team and being the first team in the NHL to hire a female hocket ambassador in Lyndsey Fry. According to the former Athletic reporter Craig Morgan, “Cohen’s greatest legacy with the Coyotes will likely be the inclusive and responsive relationship he developed with the greater community.” Before becoming President & CEO, Ahron rose through the ranks of the organization, first serving as its Chief Legal Officer and thereafter its COO.

Venture Partner

Dr. Laila Mintas

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Venture Investor

John Weaver

With a background in special education and law, John Weaver is an entrepreneur, investor, and startup lawyer.

John started his journey in the startup and venture capital world in 2015 when co-founded Stansbury Weaver, a law firm that provides strategic and legal counsel to startups, entrepreneurs, and investors. John’s areas of expertise lie in intellectual property, licensing, and raising capital. Seeing an opportunity to have a greater impact, John co-founded 22 Ventures, an acquisition ecosystem created to support entrepreneurs and leaders, with Michael Redd, former NBA all-star and Olympic gold medalist. John is 22 Ventures’ COO.

Before starting his career in the startup industry, John taught, ran a summer camp, and practiced criminal defense and juvenile law. He holds a JD from the University of Michigan Law School and lives in Columbus, Ohio, with his two dogs and three kids.


Zach Yoshor

Zach is an investment analyst and professional basketball player. As an ADvantage VC analyst, he combines his passion for sports and investment by managing the Fund's deal flow, conducting follow up due diligence, and providing insight and recommendations to the ADvantage team.

Before moving to Israel, Zach worked at a couple of hedge funds in NYC, a Hollywood management company, and was a student-athlete at Harvard, where he graduated with an AB in Economics.