Sports Heritage Driving the Future
ADvantage is a global VC fund backing early-stage companies shaping the sports industry
ADvantage is a global VC fund backing early-stage companies shaping the sports industry
Reaching today's sports fans requires modern technology. From how content is consumed and shared to mobile tools and in-stadium experiences, tech is central to how fans engage with sports.
Media
Collectibles
VR/AR
Fantasy Sports
Gaming
Technology has made athletes more connected than ever. From performance tracking and analytics to online communities and digital content, shaping how they train, compete, and think.
Performance
Wearables
Fitness
Health and Wellness
The sports world is growing fast, driven by new and digital formats. From fantasy and gaming to esports and Web3, what we consider is constantly expanding.
Competitive Gaming
Esports
Emerging Leagues
Blockchain Applications In Sports
Reaching today's sports fans requires modern technology. From how content is consumed and shared to mobile tools and in-stadium experiences, tech is central to how fans engage with sports.
Media
Collectibles
VR/AR
Fantasy Sports
Gaming
Technology has made athletes more connected than ever. From performance tracking and analytics to online communities and digital content, shaping how they train, compete, and think.
Performance
Wearables
Fitness
Health and Wellness
The sports world is growing fast, driven by new and digital formats. From fantasy and gaming to esports and Web3, what we consider is constantly expanding.
Competitive Gaming
Esports
Emerging Leagues
Blockchain Applications In Sports
In August 2026, ADvantage led a consortium — with LEAD, KI Group, and investors including Thomas Müller, Mats Hummels, and Yann Sommer — to acquire a controlling 90% stake in CFEA. It's our first direct club investment: a disciplined, long-term bet on one of Portugal's most storied clubs, and one of the few in the country to own its own stadium.
In August 2026, ADvantage led a consortium — with LEAD, KI Group, and investors including Thomas Müller, Mats Hummels, and Yann Sommer — to acquire a controlling 90% stake in CFEA. It's our first direct club investment: a disciplined, long-term bet on one of Portugal's most storied clubs, and one of the few in the country to own its own stadium.
Jeremy co-founded ADvantage eight years ago, bringing a decade of sports technology investing experience, a global network, and a competitor's instinct built on a lifetime in the game
Before ADvantage, Jeremy spent over seven years at OurCrowd, Israel's most active VC fund, rising to Partner. Originally from Philadelphia, he went on to play six professional seasons in Israel's Artzit league after serving as one of only a dozen two-year captains in Yeshiva University basketball history
Jeremy lives in Jerusalem with his wife and five children.
Alex co-founded ADvantage eight years ago and has led the firm alongside Jeremy Pressman since inception. Before founding ADvantage, Alex co-founded leAD Sports, a global investment platform dedicated to sports technology innovation.
Alex is a fourth-generation member of the Adi Dassler family — the lineage behind the company with the three stripes. For him, that legacy is both deeply personal and a constant source of inspiration in helping shape the future of global sport.
A former competitive tennis player, Alex lives in Orlando with his wife and two children.
Sam is Partner and COO of ADvantage, combining venture capital experience, operational expertise, and a successful exit to a publicly traded company into a unique ability to identify opportunity and help founders navigate the journey of building, growing and exiting a company.
Sam grew up in a sports-loving family and was a multisport athlete through high school. After completing multiple degrees at Brown University, he moved to Israel where he served in an electronic warfare R&D unit before building his career as a venture investor and business executive.
Sam lives in Jerusalem with his wife and four children.
John has spent more than a decade investing in, advising, and building startups across sports and technology, from legal formation all the way through exit.
He co-founded 22 Ventures with NBA All-Star Michael Redd, where he ran operations and led deal flow across more than 100 investments in sports, consumer, and software companies. Before 22 Ventures, John co-founded Stansbury Weaver, a Columbus-based law firm purpose-built for early-stage founders, emerging fund managers, and angel investors.
John earned his B.A. from The Ohio State University and his J.D. from the University of Michigan Law School — a credential pairing that has yet to be forgiven by either side of his family. He lives in Ohio with his wife and three kids, coaches youth basketball, and remains a stubbornly loyal Baltimore Orioles fan.
Michael Redd is a Senior Venture Partner at ADvantage, focusing on companies at the frontier of human performance and injury prevention, areas he knows better than most. After twelve seasons in the NBA, a gold medal with the U.S. Olympic team at Beijing 2008, and his induction into the Naismith Memorial Basketball Hall of Fame, Michael turned his competitive drive toward venture capital. Since retiring in 2013, he has built an investment portfolio spanning sports tech, health, and performance through his firm, 22 Ventures, and as a mentor and investor in Snapchat's Yellow incubator.
Dr. Laila Mintas is a Venture Partner at ADvantage, bringing nearly two decades of experience across sports technology, sports betting, and iGaming. Widely regarded as one of the industry's leading voices, she has held senior leadership roles at organizations including FIFA, Sportradar, Betworks, and PlayUp, providing a unique 360-degree perspective on the global sports ecosystem. In addition to her operating experience, she has advised on numerous strategic transactions across sports, media, gaming, and emerging technologies. At ADvantage, she supports the firm's investment strategy and portfolio with deep expertise, industry relationships, and insight into the rapidly evolving sports betting and gaming landscape.
Ahron Cohen is a Venture Partner at ADvantage with rare firsthand experience running a major professional sports franchise.
As President, CEO and Alternate Governor of the Arizona Coyotes, Ahron led the organization to record highs in ticket sales, sponsorships, and premium seating, while earning a top 3 NHL ranking from J.D. Power for fan experience. Off the scoreboard, he oversaw $3.5 million in community donations in his final year alone and built one of the most inclusive executive teams in the league.
Chava joined ADvantage to lead Marketing and Investor Relations. After building a fashion startup from the ground up, managing over 100 brand partnerships and running all e-commerce operations, she found herself drawn to the investment world, curious about what happens on the other side of the table. At ADvantage she puts that builder's perspective to work every day, across events, communications, decks, and everything it takes to connect the fund's story with the right founders and investors.
Originally from San Antonio, Texas and now based in Tel Aviv, Chava is an athlete at heart — a former competitive hurdler and lifelong martial artist trained in Kenseido.
ADvantage was inspired by one of the most influential legacies in the history of sports. A legacy created by Alex’s great-grandfather, Adi Dassler, who not only built one of the world’s most iconic sporting goods companies, but helped shape the modern sports industry itself.
That legacy continues to influence how we think about innovation, performance, culture, and the future of sport. At ADvantage, we are proud to carry it forward by backing the next generation of entrepreneurs building the companies, platforms, and experiences that will define the future of the industry.
We are proud to back the Adi Dasslers of tomorrow.
ADvantage was one of the earliest venture firms dedicated to sports technology, investing in the category well before it became mainstream. Our team brings decades of experience across performance, media, technology, consumer, and commercialization within the global sports ecosystem. Having operated alongside the industry’s leading stakeholders for years, we combine institutional knowledge with a deep understanding of where sport is headed — shaping how we identify opportunities, support founders, and build enduring companies.
Our network in sports spans generations. Built on relationships that go back more than 100 years through the adidas legacy and continuously expanded since the founding of ADvantage, it reaches across leagues, teams, athletes, brands, media companies, and enterprise partners worldwide. This combination of heritage and active ecosystem engagement gives our founders access to decision-makers, strategic partners, and global distribution channels that are difficult to replicate. We don’t just know the industry, we are deeply embedded within it.
Building a category-defining company is never a straight line. It takes resilience, long-term thinking, and the right people around the table during both the highs and the inevitable challenges along the way. We understand that entrepreneurship is a journey, and we partner with founders through every stage of company building — providing not only capital, but also strategic advice, operational support, and access to the network needed to navigate and scale enduring businesses.